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ABOUT US

Driven by the Sea

20+ Years of Diving Experience

From First Breaths to Instructor

Since 2004, Alex has taught thousands of divers how to enjoy the sea safely and confidently, guiding complete beginners, families, and future professionals with equal care. His patient, structured style ensures that every dive — whether it’s a first breath underwater or more advanced courses such as Rescue, Dive Master and Instructor — feels rewarding, achievable, and most of all fun.

Alex believes learning is not just about ticking skills off a list, but about building comfort, trust, and awareness in the water. He takes pride in thorough training without cutting corners.

A Unique Story in Every Number

2006
The story begins on the Côte d’Azur.
20+
Years dedicated to training divers, from first breaths to pros.
35+
Côte d’Azur dive sites we explore around Golfe-Juan, Antibes & the Lérins.

Alex Diamond

Founder and manager of Diamond Diving

COURSE PADI DIRECTOR
# 626939
PADI Specialty Instructor Trainer
EFR Instructor Trainer
DEJEPS / CMAS 2 * Instructor
Advanced Nitrox Instructor

From the African paradise of Pemba in 2002 to the bustling dive scene of Sharm El Sheikh in 2003 to the French Riviera today, Alex has built his life around teaching scuba diving professionally. In 2006, he earned the Brevet d’État, after an intense two years earning his spurs in the French system.

In 2009, he opened Diamond Diving in Golfe-Juan and with precious help from Noémie and many others it quickly developed into a respected centre that reached PADI 5★ Instructor Development Resort status by 2012.

By becoming a Course Director in 2012, he reached the highest level in the PADI system, enabling him to mentor and develop the diving professionals of the future. Many of his Instructor candidates have gone onto forge strong careers of their own in the leisure diving business, of which he is very proud. His focus today is personalised, bilingual instruction, giving every diver the chance to thrive in their own way.

Our partner centre in Golfe Juan is a meeting point for passionate divers and curious newcomers alike. The location allows access to over 30 nearby dive sites, offering a broad diversity of topography.

Alex trains and guides with small ratios (maximum 4 to 1, often lower) and the rental equipment is of an excellent quality. Course schedules are agreed in conjunction with every client upon reservation.

What sets Diamond Diving apart is the personal touch. Whether you’re coming for a weekend course, a family holiday dive, or a professional qualification, you’ll find yourself part of a welcoming community that shares not only skills but also stories, laughter, and a love for the sea.

stories from our divers

Experiences worth sharing

The best measure of a dive centre ? What divers say when they surface. Here’s what our guests think about their Diamond Diving experiences.

See the Riviera the way we do

The classroom and playground we’re grateful to call home.

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