ABOUT US
Driven by the Sea
20+ Years of Diving Experience
From First Breaths to Instructor
- Safety Above All
- Joy in Exploring
- Respect for Nature
Since 2004, Alex has taught thousands of divers how to enjoy the sea safely and confidently, guiding complete beginners, families, and future professionals with equal care. His patient, structured style ensures that every dive — whether it’s a first breath underwater or more advanced courses such as Rescue, Dive Master and Instructor — feels rewarding, achievable, and most of all fun.
Alex believes learning is not just about ticking skills off a list, but about building comfort, trust, and awareness in the water. He takes pride in thorough training without cutting corners.
A Unique Story in Every Number
From the African paradise of Pemba in 2002 to the bustling dive scene of Sharm El Sheikh in 2003 to the French Riviera today, Alex has built his life around teaching scuba diving professionally. In 2006, he earned the Brevet d’État, after an intense two years earning his spurs in the French system.
In 2009, he opened Diamond Diving in Golfe-Juan and with precious help from Noémie and many others it quickly developed into a respected centre that reached PADI 5★ Instructor Development Resort status by 2012.
By becoming a Course Director in 2012, he reached the highest level in the PADI system, enabling him to mentor and develop the diving professionals of the future. Many of his Instructor candidates have gone onto forge strong careers of their own in the leisure diving business, of which he is very proud. His focus today is personalised, bilingual instruction, giving every diver the chance to thrive in their own way.
Our partner centre in Golfe Juan is a meeting point for passionate divers and curious newcomers alike. The location allows access to over 30 nearby dive sites, offering a broad diversity of topography.
Alex trains and guides with small ratios (maximum 4 to 1, often lower) and the rental equipment is of an excellent quality. Course schedules are agreed in conjunction with every client upon reservation.
What sets Diamond Diving apart is the personal touch. Whether you’re coming for a weekend course, a family holiday dive, or a professional qualification, you’ll find yourself part of a welcoming community that shares not only skills but also stories, laughter, and a love for the sea.
stories from our divers
Experiences worth sharing
The best measure of a dive centre ? What divers say when they surface. Here’s what our guests think about their Diamond Diving experiences.
“My daughter and I recently completed the second part of our PADI Open Water course with Alex, and it was an absolutely fantastic experience. From the moment we met him, Alex made us feel safe, supported, and excited about diving. We had a lot to cover in the course, but Alex's clear instructions and vast knowledge made everything easy to understand and enjoyable. He has a unique ability to make learning both fun and engaging, which kept us motivated throughout the two days and four dives we spent with him.
My daughter is just off to study Marine Biology at university and found diving with Alex to be the perfect start to her journey. Alex's passion for diving and the underwater world was truly inspiring. We were so impressed with his teaching and overall experience that we decided to squeeze in an extra recreational dive with him before heading home. It was a brilliant way to wrap up our diving adventure on this trip.
If you're starting your diving journey, we can't recommend Alex highly enough.”

Lee Connett
“Alex was fantastic. He was extremely professional and knowledgeable. We did our open water with him and now feel very confident to dive safely. No shortcuts, just great instructing.”

Christopher McGuire
“Thank you Alex and his team for all your kindness. Lots of smiles among the staff. Special mention for the training courses, Alex is really great! A wonderful educational experience! I highly recommend it!”

Mickael Hernandez
“Alex taught my daughter the PADI Rescue Diver course and he was amazing. Alex is kind but tough, there was no cutting corners and my daughter completed the course feeling that she had truly accomplished something. I would definitely recommend taking Alex as an instructor but also as a guide because he really knows this part of the Med like the back of his hand.”

Rod Mitchell
TripAdvisor
“A big thank you to Alex, our exceptional diving instructor! I would like to highlight the professionalism, patience and teaching skills you demonstrate as a diving instructor. Thanks to your clear and reassuring teaching method, every dive becomes an unforgettable experience.
Your ability to convey your passion for diving while ensuring everyone's safety and comfort makes you a real asset to our team. Thank you for everything you do!
Keep inspiring and sharing your love of diving!”

Dr Moshé Assouline
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